Park Quest storytelling

Theme parks are the place for children to relive fairy tale stories, and now more than ever before, content stakeholders are looking for new ways to bridge the narrative strands between motion pictures and the digital world with tangible products and services in one cohesive ecosystem. We started thinking of what that bridge could look like, and the value that it could provide—not just to the child, but also to the family as a whole. With technology as our enabler we imagined a different kind of experience and from there our vision for ParkQuest was born.

Original article by Teague

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